Access Denied - Patterns of consumer internet information search and the effects of internet search expertise

by Ylikoski, Teemu
State: New
$102.52
VAT included - FREE Shipping
Ylikoski, Teemu Access Denied - Patterns of consumer internet information search and the effects of internet search expertise
Ylikoski, Teemu - Access Denied - Patterns of consumer internet information search and the effects of internet search expertise

Do you like this product? Spread the word!

$102.52 incl. VAT
Only 1 items available Only 1 items available
Delivery: between 2021-06-28 and 2021-06-30
Sales & Shipping: Dodax

Check other buying options

1 Offer for $102.52

Sold by Dodax EU

$102.52 incl. VAT
State: New
Free Shipping
Delivery: between 2021-06-28 and 2021-06-30
View other buying options

Description

The Internet is said to improve the consumer s position in relation to businesses. This is said to result from the improved accessibility of consumer information and, consequently, better decision-making. However, certain difficulties hinder the way to the improved situation. The Internet brings about completely new types of difficulty for consumers, as it is an entirely consumer-driven setting. The study argues that consumers Internet search patterns largely determine the information to which the consumer has access. The relevance of this information is vital it is only used in a decision if it is perceived to match the consumer s information needs. Access to relevant online information requires an ability to identify and choose appropriate search patterns. The focus is thus on the patterns of Internet search and Internet search expertise.

Contributors

Author:
Ylikoski, Teemu

Further information

Biography Artist:
Ph.D. (Econ.) Teemu Ylikoski has a broad background in research, expert positions as well as in teaching and training. He has worked in marketing planning, market research, advertising, and trusteeship. He has extensive experience in teaching and training bothin academia and business.
Language:
Englisch
Number of Pages:
236
Media Type:
Taschenbuch
Publisher:
VDM Verlag Dr. Müller

Master Data

Product Type:
Paperback book
Package Dimensions:
0.22 x 0.15 x 0.014 m; 0.399 kg
GTIN:
09783639219920
DUIN:
KSOF682TDKH
$102.52
We use cookies on our website to make our services more efficient and more user-friendly. Therefore please select "Accept cookies"! Please read our Privacy Policy for further information.