Understanding Ethical Consumer Behavior - The Influence of Individual Characteristics, Situational Circumstances and Emotional Experiences in Consumers Ethical Decision-Making Processes

by Steenhaut, Sarah
State: New
$109.99
VAT included - FREE Shipping
Steenhaut, Sarah Understanding Ethical Consumer Behavior - The Influence of Individual Characteristics, Situational Circumstances and Emotional Experiences in Consumers  Ethical Decision-Making Processes
Steenhaut, Sarah - Understanding Ethical Consumer Behavior - The Influence of Individual Characteristics, Situational Circumstances and Emotional Experiences in Consumers  Ethical Decision-Making Processes

Do you like this product? Spread the word!

$109.99 incl. VAT
Only 1 items available Only 1 items available
Delivery: between Tuesday, October 5, 2021 and Thursday, October 7, 2021
Sales & Shipping: Dodax

Check other buying options

1 Offer for $109.99

Sold by Dodax EU

$109.99 incl. VAT
State: New
Free Shipping
Delivery: between Tuesday, October 5, 2021 and Thursday, October 7, 2021
View other buying options

Description

Did you ever take something in a supermarket without
paying for it? Did you ever keep quiet when receiving
too much change at the checkout? Did you ever
purchase an item, used it, and returned it to the
store afterwards for a refund? Did you ever copy a CD
(music/video) from a friend?

These and many more are all widespread everyday
deceptions by which we consumers benefit at the
expense of the seller The general purpose of the
present dissertation was to contribute to a more
thorough understanding of the why of consumer ethics,
allowing marketers to predict unethical consumer
behavior, and ultimately prevent consumers from
taking advantage of the seller. More specifically,
the impact of 1/ individual characteristics (personal
values), 2/ situational circumstances (relationship
marketing), and 3/ emotional experiences (guilt)
within the ethical decision-making processes of
consumers are investigated.

Contributors

Author:
Steenhaut, Sarah

Further information

Biography Artist:
In 2006 Dr. Sarah Steenhaut obtained her doctoral degree in
Applied Economics with specialization in marketing & consumer
research at Ghent University (Belgium). Today Sarah is
consultant at Callebaut&Co specialized in brand strategy &
positioning. She works on national and international projects,
both B2C and B2B, in various industries.
Language:
English
Number of Pages:
452
Media Type:
Softcover
Publisher:
VDM Verlag Dr. Müller

Master Data

Product Type:
Paperback book
Package Dimensions:
0.23 x 0.15 x 0.026 m; 0.621 kg
GTIN:
09783639094350
DUIN:
OM8U7853GHC
$109.99
We use cookies on our website to make our services more efficient and more user-friendly. Therefore please select "Accept cookies"! Please read our Privacy Policy for further information.