Study of Value Perception (Facebook V/S Print Media)

by Nadeem, Ahmad
State: New
VAT included - FREE Shipping
Nadeem, Ahmad Study of Value Perception (Facebook V/S Print Media)
Nadeem, Ahmad - Study of Value Perception (Facebook V/S Print Media)

Do you like this product? Spread the word!

$40.79 incl. VAT
Only 1 items available Only 1 items available
Delivery: between Tuesday, December 7, 2021 and Thursday, December 9, 2021
Sales & Shipping: Dodax


The purpose of this paper is to compare customer's perceptions of the value of advertising on social network sites (SNSs) to their perceptions of the value of Print media advertising. Data was collected through questionnaire from a sample of 235 and was analyzed using SPSS. The analysis indicated that Ducoffe's Ad Value model does provide a good fit for assessing advertising value in social media and print media. The respondents assessed ad value on the basis of Entertainment and informativeness(higher for social media). In examining the relative importance of each component of Ducoffe's model, it is clear that Entertainment and Informativeness play key roles in assessing advertising value for both traditional (Print media) and non-traditional media (SNSs). If practitioners seek to interact via SNSs with young consumers they should focus on providing entertaining content in a format that makes brand engagement seamless while not impeding goals. This investigation provides the impetus for future research about consumers' perceptions of advertising value across all SNSs, in comparison to their traditional counterparts.


Nadeem, Ahmad
Zafar, Sidra
Arshad, Rabbia

Further information

Biography Artist:
Mr.Ahmad Nadeem is a instructor at the Virtual University of Pakistan where he serves as Marketing subject specialist. He is also the author of many scientific publications.
Number of Pages:
Media Type:
LAP Lambert Academic Publishing

Master Data

Product Type:
Paperback book
Release date:
March 24, 2016
Package Dimensions:
0.22 x 0.15 x 0.003 m; 0.132 kg
We use cookies on our website to make our services more efficient and more user-friendly. Therefore please select "Accept cookies"! Please read our Privacy Policy for further information.