Demand-Side Sales 101: Stop Selling and Help Your Customers Make Progress

by Moesta, Bob
State: New
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Moesta, Bob Demand-Side Sales 101: Stop Selling and Help Your Customers Make Progress
Moesta, Bob - Demand-Side Sales 101: Stop Selling and Help Your Customers Make Progress

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Delivery: between Wednesday, August 11, 2021 and Friday, August 13, 2021
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Description


For a lot of us, selling feels icky. Our stomachs tighten at the thought of reciting features and benefits, or pressuring customers into purchasing. It's really not our fault. We weren't taught how to sell, plus we've been sold before, leaving us with a bitter taste.


Here's the truth: sales does not have to feel icky for you or your customers. In fact, with the right approach, sales can be an empowering experience for all.


Bob Moesta, lifelong innovator and coarchitect of the "Jobs to be Done" theory, shares his approach for flipping the lens on sales. Bob shifts the focus of sales from selling, to helping people buy and make progress in their lives-demand-side sales.
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Now, in Demand-Side Sales 101, you'll learn to really see what your customers see, hear what they hear, and understand what they mean. You'll not only be a more effective and innovative salesperson-you'll want to help people make progress.

Contributors

Author:
Moesta, Bob
Engle, Greg

Further information

Language:
English
Number of Pages:
224
Media Type:
Softcover

Master Data

Product Type:
Paperback book
Package Dimensions:
0.214 x 0.14 x 0.016 m; 0.26 kg
GTIN:
09781544509969
DUIN:
FERLJ59QAFT
$27.10
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