Marketing of Business School - 7P's of Business-School Marketing

by Modi, Rajesh
State: New
$84.99
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Modi, Rajesh Marketing of Business School - 7P's of Business-School Marketing
Modi, Rajesh - Marketing of Business School - 7P's of Business-School Marketing

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Description

It is significant to develop a relationship between marketing-mix and type & categories of Business Schools. In India Self-financed institutions are not funded by the government and they have to depend upon the fee and non-fee income. Secondly, the numbers of self- financed institutions are more in number which makes them to think in terms of business. Therefore, the marketing practices, type & categories of B-Schools need to be studied to develop the marketing strategy. In India business magazines like India Today , Business World , Outlook , Indian Management , Dalal Street , and Business Today conduct market survey to rank the Business Schools. The ranking of the B-Schools reveals the hardware and software aspect of the B- Schools. But how the B-Schools market their institutions with reference to seven P s of service marketing Product, Price, Place, Promotion, Physical Infrastructure, Process and People has not been addressed comprehensively. This book, therefore, provides an insight to Business School to sustain and grow in today s competitive market by bringing the rhythm in 7P s of service marketing.

Contributors

Author:
Modi, Rajesh
Patel, Rajneekant

Further information

Biography Artist:
Dr.Rajesh Modi is an Assistant Professor, Yanbu Industrial College, Saudi Arabia.He is also teaching in EMBA program, University of Indianapolis, Athens campus,Saudi Arabia. Dr R.P Patel is a professor of Marketing in MBA program at GHIBM,V.V.Nagar, India.
Language:
English
Number of Pages:
200
Media Type:
Softcover
Publisher:
LAP Lambert Academic Publishing

Master Data

Product Type:
Paperback book
Package Dimensions:
0.22 x 0.15 x 0.012 m; 0.345 kg
GTIN:
09783659215445
DUIN:
U90402TKO2R
$84.99
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