Tribal Marketing - A Post Modern Pakistani Perspective

by Bin Zafar, Bilal
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Bin Zafar, Bilal Tribal Marketing - A Post Modern Pakistani Perspective
Bin Zafar, Bilal - Tribal Marketing - A Post Modern Pakistani Perspective

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The Postmodern era has broadened our horizon on how social consumption helps consumers create a self identity and sense of liberation. Tribal marketing further takes into account these understanding in helping marketers create a marketing strategy that attempts to build social communities that are centered on a product or service.The book focuses on the consumer of postmodern era who is constantly searching for "Linkage Value". These tribes are not just held together by a sense of being in a community instead their binding force is the shared emotion and passion that linking value of a product or service holds. This book is a first of its kind and is focused on studying Tribal behaviors and inclinations among the car racing enthusiasts in Pakistani perspective.


Bin Zafar, Bilal
Asghar, Kashir

Further information

Biography Artist:
Bilal Bin Zafar has achieved an MBA in Marketing from Bahria University Islamabad, Pakistan. Prior to this he has done a BBA in Marketing from the same University. His area of research is Post Modern Marketing with particular emphasis on consumer identity and Tribal Marketing. He is working as a Marketing specialist in voice sector of UK & Europe.
Number of Pages:
Media Type:
LAP Lambert Academic Publishing

Master Data

Product Type:
Paperback book
Release date:
July 18, 2014
Package Dimensions:
0.22 x 0.15 x 0.008 m; 0.218 kg
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