Medialingvistika. Vvedenie

by Skovronek, Boguslav
State: New
$78.55
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Skovronek, Boguslav Medialingvistika. Vvedenie
Skovronek, Boguslav - Medialingvistika. Vvedenie

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Description

Ya vizhu medialingvistiku kak subdisciplinu yazykoznaniya, no immanentno svyazannuju s mediavedeniem i kul'turologiej. Takim obrazom, jeto proekt mezhdisciplinarnyj, polimetodologicheskij, otchetlivo otkrytyj na mnozhestvennost' issledovatel'skih putej. Takoe otnoshenie sleduet iz polisemichnosti, mnogomernosti, dazhe gibridnosti sovremennogo kul'turno-kommunikacionnogo pejzazha. Polifonichnost' medijnoj kommunikacii estestvennym obrazom trebuet polifonichnosti issledovatel'skih procedur. Ya rassmatrivaju yazyk ne tol'ko kak znakovuju sistemu (lexikon vmeste s grammatikoj), no prezhde vsego kak jelement kognitivnyh struktur, funkcionirovanie kotoryh zavisit ot vneshnih kontextov, v osobennosti kul'tury, a segodnya - prezhde vsego kul'tury medijnoj. Issleduya yazykovoj sloj medijnogo soobshheniya, nuzhno vsegda rassmatrivat' ego v kontexte priznakov, harakternyh dlya dannogo SMI, a takzhe v otnoshenii s drugimi semioticheskimi sistemami, sostavlyajushhimi znacheniya konkretnogo texta. Poskol'ku kazhdoe SMI predstavlyaet yazykovoe soderzhanie harakternym dlya sebya, a tochnee dlya predstavlyaemoj ideologii, sposobom.

Contributors

Author:
Skovronek, Boguslav

Further information

Biography Artist:
Doktor nauk (PhD), professor Pedagogicheskogo universiteta im. Komissii nacional'nogo obrazovaniya v Krakove, chlen kafedry kul'turnoj lingvistiki i obshhestvennoj kommunikacii, kafedry media- i kul'turnyh issledovanij. Osnovnye napravleniya nauchnyh issledovanij: kul'turnaya lingvistika, medialingvistika, kognitivnaya semantika, kinovedenie.
Language:
Russisch
Number of Pages:
260
Media Type:
Taschenbuch
Publisher:
LAP Lambert Academic Publishing

Master Data

Product Type:
Paperback book
Package Dimensions:
0.221 x 0.149 x 0.02 m;
GTIN:
09783659705229
DUIN:
SL7NE3MB101
$78.55
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