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Technology and Consumption

Understanding Consumer Choices and Behaviors
by Ruby Roy Dholakia - Sold by Dodax EU
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$170.45
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Ruby Roy Dholakia Technology and Consumption
Ruby Roy Dholakia - Technology and Consumption

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Description

Technology and Household Consumption is a comprehensive text that provides insights into technology's impact on consumer behavior and the household environment. Consumption and consumer behavior has become a very important subject of study that is now covered in many disciplines including family economics, culture studies, and feminist/women studies.

In the first section, this book provides a historical perspective on how consumer behaviors have changed because of technology and how technology itself has changed. Data on ownership and expenditures is detailed in describing the penetration of technology in the household and changes over time. In the examination of demographics and social changes, an emphasis is placed on women and children. As it is important to understand the entry paths and factors that influence them, the book also introduces a research framework to understanding the adoption and utilization of household technologies. In the second section, the book examines specific household technologies and consumption experiences including shopping choices and behaviors, entertainment outlets and availability, communications technologies, and working at home. The book concludes with a section on the relationships between marketers and consumers.

Contributors

Author Ruby Roy Dholakia

Product Details

DUIN 32KJ5L2AJ4U

GTIN 9781461421573

Release Date 21.05.2012

Pages 214

Product type Book

Dimension 9.25 x 6.10 x 6.10  inches

Product Weight 18.06 ounces

$170.45
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