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Cultural aspects of translating adaptation of advertising text

by Bikesh Ospanova - Sold by Dodax
State: New
$75.55
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Bikesh Ospanova Cultural aspects of translating adaptation of advertising text
Bikesh Ospanova - Cultural aspects of translating adaptation of advertising text

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Description

In the Kazakh translation theory, currently the problem of advertisement translation is still only developing, as advertisement as a phenomenon of culture appeared in Kazakhstan only in the early 1990s, and it is not possible to comprehend and characterize this phenomenon to the full extent in twenty years. Nevertheless, the issue of the necessity for a linguistic study of advertisement as a new, actively developing type of language arts and defining its constituting parameters is determined primarily by the needs of the advertising industry in Kazakhstan on the whole, and by the clarification of reasons why Kazakhstan consumers reject the translated advertising messages, in particular.

Contributors

Author Bikesh Ospanova

Author Aigul Kenzhegulova

Product Details

DUIN 2U01A42FO6D

GTIN 9786139577989

Release Date 03.04.2018

Pages 216

Product type Paperback

Dimension 8.66 x 5.91  inches

$75.55
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