CBBC

CBBC (a contraction of the original name, Children's BBC) is the brand name used for the BBC's children's television programmes, and currently specifically refers to those programmes aimed at children between the ages of 6 and 12. Prior to being refocused solely on the 6-12 group, the CBBC/Children's BBC name was used to refer to all of the BBC's output for under-16s; the tightening in focus followed the launch of dedicated sub-brands for preschool-age children (CBeebies) and teenagers (BBC Switch). The branding "Children's BBC" was introduced on 9 September 1985 with the launch of a dedicated block of programme presentation aimed at younger viewers; previously the BBC had broadcast children's programming using regular duty announcers. The launch presenter for this block, and thus the first CBBC presenter of the current format, was Phillip Schofield. During the 1990s, Children's BBC began to be referred to informally on-air as 'CBBC' (this occurred at around the same time that ITV's rival service "Children's ITV" began to be referred to as CITV in a similar manner).