Happiness Economics and Incentive Travel

by Ketschau, Thilo
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Ketschau, Thilo Happiness Economics and Incentive Travel
Ketschau, Thilo - Happiness Economics and Incentive Travel

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Seminar paper from the year 2013 in the subject Business economics - Business Management, Corporate Governance, grade: 2,0, University of applied sciences, Cologne, course: Corporate Strategic Management, language: English, abstract: Happiness Economics is a new point of view on economic utility. Profit is no longer in the sole focus of business activity. It is accomplished by a behavioural approach considering individual happiness. Using corporate incentive systems corporations are able to participate in this concept for their own benefit and the benefit of their employees. As a special incentive measure, incentive travel has the potential to affect employees`productivity and individual happiness with tangible as well as intangible values.


Ketschau, Thilo

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Media Type:
GRIN Verlag

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Product Type:
Paperback book
Package Dimensions:
0.202 x 0.144 x 0.004 m; 0.056 kg
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