Scenario Thinking - Preparing Your Organization for the Future in an Unpredictable World

by George Cairns
State: New
VAT included - FREE Shipping
George Cairns Scenario Thinking - Preparing Your Organization for the Future in an Unpredictable World
George Cairns - Scenario Thinking - Preparing Your Organization for the Future in an Unpredictable World

Do you like this product? Spread the word!

$77.07 incl. VAT
Only 1 items available Only 21 items available
Delivery: between Tuesday, December 14, 2021 and Thursday, December 16, 2021
Sales & Shipping: Dodax


Develops scenario planning methods in ways that link scenario analysis to improved decision making, engage time-poor senior decision makers, attenuate decision makers’ tendency to deflect responsibility for bleak, negative scenario outcomes, and enhance causal analysis within scenario-storyline development.

What if? Two of the most powerful – and frightening – words in business. Almost as bad as “I didn’t see that coming.” Some things that transform the marketplace overnight come from nowhere. Some things that create potentially critical under-performance are genuinely unforeseeable. Sometimes it is impossible to predict how a change in an organizational strategy will play out. Some things and sometimes – but not many and not often.

Decision makers in organizations face more-and-more complex and ambiguous problems that need to be addressed under time pressure - and the need for practical decision support has become essential. The range of methods in this book will enable you to be prepared, proactive and resilient no matter what the future brings.

Based on up-to-date academic research and years of application and iteration in the real world, this book, illustrated with examples of the value delivered in Europe, Australia and the Middle East, will transfer practical skills in scenario thinking using step-by-step instructions.

This thoroughly revised and expanded second edition introduces these new approaches in detail, with clear guidelines and examples to enable the reader to select and implement the most appropriate scenario method to suit the issue at hand – considering the timeframe for its investigation, the resources available and the outcomes expected.


George Cairns
George Wright

Further information

Illustrations Note:
15 schwarz-weiße Abbildungen, Bibliographie

Provides practical guidance for applying a range of scenario approaches to planning for uncertain future events

Presents international single-organization and multi-organizational case studies from the UK, South-East Asia and Australia.

Shows how to engage time-poor senior decision makers in the process

Media Type:
Springer International Publishing
Biography Artist:

George Cairns is an Adjunct Professor at QUT Business School, Brisbane. He has taught scenario methods in the UK, Europe, Singapore, Hong Kong and Shanghai and led scenario research on post-carbon futures, farm futures and regional regeneration in Australia. George has co-authored two books and numerous journal articles on scenario methods.

George Wright is a Professor at Strathclyde Business School, Glasgow. He is an Associate Editor of both the International Journal of Forecasting and the Journal of Forecasting. His research has accumulated over 9000 citations in Google Scholar and his scenario-based consultancy includes the UK National Health Service.

Number of Pages:

Master Data

Product Type:
Hardback book
Package Dimensions:
0.242 x 0.16 x 0.028 m; 0.62 kg
We use cookies on our website to make our services more efficient and more user-friendly. Therefore please select "Accept cookies"! Please read our Privacy Policy for further information.