Impact of Employer brand on Employee retention - IT Industry, India

by Vinoth, Kanchana
State: New
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Vinoth, Kanchana Impact of Employer brand on Employee retention - IT Industry, India
Vinoth, Kanchana - Impact of Employer brand on Employee retention - IT Industry, India

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Description

The purpose of the research is to assess the current state of organizations in branding benefits and evaluate their impact on employees. This study makes an attempt to understand the concept of employer branding, the strategies adopted by the organization and how employees recognize and interpret their employer brand and its impact on retention. This study will be a potential eye opener for relevant professionals and new researchers.

Contributors

Author:
Vinoth, Kanchana
Vasantha, S.

Further information

Biography Artist:
Dr. Kanchana Vinoth is an Academic Researcher from School of Management Studies, Vels University, Pallavaram, Chennai. The author holds a post graduate degree in Management and had a passion in pursuing doctorate degree which she completed in Management Science, with specialization in Employer branding.
Language:
English
Number of Pages:
304
Media Type:
Softcover
Publisher:
LAP Lambert Academic Publishing

Master Data

Product Type:
Paperback book
Release date:
August 16, 2017
Package Dimensions:
0.22 x 0.15 x 0.018 m; 0.499 kg
GTIN:
09783330349308
DUIN:
U2Q05P520JA
$89.99
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