The Role of Market Orientation - In Transforming the Image of the Department of Public Works (SA)

by Mofokeng, Lillian
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Mofokeng, Lillian The Role of Market Orientation - In Transforming the Image of the Department of Public Works (SA)
Mofokeng, Lillian - The Role of Market Orientation - In Transforming the Image of the Department of Public Works (SA)

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Description

Market orientation, is still an intriguing concept for many, and carries the pledge of superior service delivery for organizations through the satisfaction of customers' needs. In this study, drawing conclusions from an empirical investigation the author shows that this relationship does really exist. Corporate culture and organizational transformation are key contributory factors towards creating a positive or negative image of an organization. Corporate culture aims at aligning the values and beliefs with that of the organization and where innovation is encouraged the overall objectives of an organization can be achieved. Transformation is more a process and occurs continually as per the needs and expectations of customers changes.

Contributors

Author:
Mofokeng, Lillian

Further information

Biography Artist:
Mofokeng, Lillian
Author: Lillian Mmapou Mofokeng.Degree: Master of Business Administration.Institution: De Montfort University.
Language:
English
Number of Pages:
136
Media Type:
Softcover
Publisher:
LAP Lambert Academic Publishing

Master Data

Product Type:
Paperback book
Release date:
April 30, 2019
Package Dimensions:
0.22 x 0.15 x 0.008 m; 0.249 kg
GTIN:
09783330088764
DUIN:
S6B4RBOK3FB
$68.99
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