Potential Customer Segmentation

by Kiviniemi, Edi
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Kiviniemi, Edi Potential Customer Segmentation
Kiviniemi, Edi - Potential Customer Segmentation

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This book is about researching whether the Finnish students in Estonia could be a potential customer segment for the ferry companies operating between Tallinn and Helsinki. Also the travelling habits and customer loyalty of Finnish students in Estonia towards ferry companies operating between Tallinn and Helsinki was researched. The study tries to give an answer to the research problem which is "How ferry operators between Tallinn and Helsinki can customize their services for the needs of students?". The object of the research is Finnish students studying in Estonia. The research method used was an on-line questionnaire, distributed on social media and through email. The questionnaire consisted of 24 questions, of which some were demographic questions, some measured customer loyalty and the rest of the questions focused on travelling on ferries between Tallinn-Helsinki seaway in general. Seaway was the only considered form of transporting between the two countries. The results and findings are relevant in the ferry and cruise ship sector and can especially be applied on Tallinn-Helsinki ferry traffic.


Kiviniemi, Edi

Further information

Biography Artist:
Edi Kiviniemi holds a BBA in Marketing and Economics from Tallinn University of Technology, Estonia. Currently, he works as a Supply chain specialist at AS Fujitsu Estonia. Mr Kiviniemi's interests are customer loyalty, customer segmentation and customer relationshipmanagement
Number of Pages:
Media Type:
LAP Lambert Academic Publishing

Master Data

Product Type:
Paperback book
Release date:
July 11, 2018
Package Dimensions:
0.22 x 0.15 x 0.004 m; 0.136 kg
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