The High Tech Innovation Guide: From Technology to Market Orientation - A Qualitative Investigation of Startups' View

by Gaisser, Joachim
State: New
$40.71
VAT included - FREE Shipping
Gaisser, Joachim The High Tech Innovation Guide: From Technology to Market Orientation - A Qualitative Investigation of Startups' View
Gaisser, Joachim - The High Tech Innovation Guide: From Technology to Market Orientation - A Qualitative Investigation of Startups' View

Do you like this product? Spread the word!

$40.71 incl. VAT
Only 1 items available Only 1 items available
Delivery: between Tuesday, October 5, 2021 and Thursday, October 7, 2021
Sales & Shipping: Dodax

Check other buying options

1 Offer for $40.71

Sold by Dodax EU

$40.71 incl. VAT
State: New
Free Shipping
Delivery: between Tuesday, October 5, 2021 and Thursday, October 7, 2021
View other buying options

Description

This innovation guide profoundly analyses the four most common innovation approaches: service innovation, change management, lean startup management and business planning. Its evaluation is approached from the perspective of the investor as well as from its decision making process. Each of the evaluated theoretical approaches contribute in a fundamental way in fulfilling the required criteria in the investment decision process. The key findings are linked in a new integrated innovation method, which describes how the transition from a technology dominated orientation transforms into an integrated market orientation. This integrated approach is reviewed in 17 qualitative interviews with high tech entrepreneurs. These interviews reveal and highlight todays' blind spots in applied innovation. This guide shows based on the new innovation method how to avoid these blind spots. This book closes with recommendations for high tech entrepreneurs for increasing their success rate in capital acquisition.

Contributors

Author:
Gaisser, Joachim

Further information

Biography Artist:
Joachim Gaisser, graduated as Master in Business Innovation and degree Business Teaching from the university of St.Gallen (HSG). Since several years, he supports several startups in developing their market approach and consults in finding financing. Based on his experience, he demystifies the gut feeling and the success factors in entrepreneurship.
Language:
English
Number of Pages:
108
Media Type:
Softcover
Publisher:
AV Akademikerverlag

Master Data

Product Type:
Paperback book
Release date:
April 8, 2014
Package Dimensions:
0.22 x 0.15 x 0.006 m; 0.209 kg
GTIN:
09783639625134
DUIN:
NIUFFI55735
$40.71
We use cookies on our website to make our services more efficient and more user-friendly. Therefore please select "Accept cookies"! Please read our Privacy Policy for further information.