CREATING THE PERFECT EVENT - A Semiotic and Discourse Analysis of the Promotional Internet Discourse of Event Management Companies

by Binder, Patrizia
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$57.85
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Binder, Patrizia CREATING THE PERFECT EVENT - A Semiotic and Discourse Analysis of the Promotional Internet Discourse of Event Management Companies
Binder, Patrizia - CREATING THE PERFECT EVENT - A Semiotic and Discourse Analysis of the Promotional Internet Discourse of Event Management Companies

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Description

We live in a rather fast moving time were even the smallest occasion is turned into an event with adventurous character. Who is deciding what is turning an activity into an event and which kind of characteristics mark an event as such? In this book I deal with this problem from a linguistic point of view by analyzing the internet discourse of 50 event management companies from English speaking countries. This gives insight into the phenomenon "event" as advertized good and at the same time reveals principles of modern society and their recovery in events.

Contributors

Author:
Binder, Patrizia

Further information

Biography Artist:
Mag. Patrizia Binder, born in 1984 in Graz (Austria), studied English and Cultural Management at the University Graz and is, since her graduation in September 2009, working in the area of advertising and market communications.
Number of Pages:
108
Media Type:
Softcover
Publisher:
VDM Verlag Dr. Müller

Master Data

Product Type:
Paperback book
Package Dimensions:
0.22 x 0.15 x 0.006 m; 0.209 kg
GTIN:
09783639274158
DUIN:
VNOVFPCIE9U
$57.85
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