Convincing the Critical. The Importance Of Over-the-counter Drug (OTC) Product PR To OTC Integrated Marketing Communications

by Schulz, Sebastian
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Schulz, Sebastian Convincing the Critical. The Importance Of Over-the-counter Drug (OTC) Product PR To OTC Integrated Marketing Communications
Schulz, Sebastian - Convincing the Critical. The Importance Of Over-the-counter Drug (OTC) Product PR To OTC Integrated Marketing Communications

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Description


Master's Thesis from the year 2009 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: Sehr gut, Coventry University, language: English, abstract: Public Relations ist eine zentrale Chance im Marketing-Mix für OTC-Arzneimittel. Zunehmend kritische Patienten können so von den Vorteilen rezeptfreier Arzneimittel nachhaltig überzeugt werden und Meinungsführerschaften in einer zunehmend online dominierten Medienbranche aufgebaut und gesteuert werden.
Diese Masterarbeit überprüft anhand von Leitfadeninterviewa mit Experten der Pharmabranche die Chancen von PR im Rahmen der Marketingkommunikation.

Contributors

Author:
Schulz, Sebastian

Further information

Language:
Englisch
Number of Pages:
92
Media Type:
Taschenbuch
Publisher:
GRIN Verlag

Master Data

Product Type:
Paperback book
Package Dimensions:
0.214 x 0.149 x 0.018 m; 0.358 kg
GTIN:
09783656519065
DUIN:
7HRM9QP5K2P
$48.49
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