Determinants of Customer Switching Behavior - A Study on Selected Branches of Commercial Bank

by Muche, Berihun
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Muche, Berihun Determinants of Customer Switching Behavior - A Study on Selected Branches of Commercial Bank
Muche, Berihun - Determinants of Customer Switching Behavior - A Study on Selected Branches of Commercial Bank

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Description

Customer retention in the banking industry is becoming extremely prevalent as it is being employed to keep existing customers from switching to other banks and to sell them more services.However, empirical studies regarding the determinants of customer switching behavior in commercial banks in Ethiopia in general and in Mekelle Town in particular is understudied. The objective of the book is,therefor, to investigate the determinants of customer switching behavior and examine the effects of price, reputation, service quality,advertisement, involuntary switching, distance and switching cost on customer decision to stay or switch their banks.To examine the relationship between dependent and independent variables and to determine the relative importance of variables, the binary logistic regression model is employed.

Contributors

Author:
Muche, Berihun

Further information

Biography Artist:
MBA:Studied International Business Administration at Mekelle University.He worked as promoter and organizer of cooperative society at Assosa Cooperative Promotion Office.Currently,he is a lecturer at Aksum University,Ethiopia.
Language:
Englisch
Number of Pages:
84
Media Type:
Taschenbuch
Publisher:
LAP Lambert Academic Publishing

Master Data

Product Type:
Paperback book
Release date:
January 18, 2013
Package Dimensions:
0.22 x 0.15 x 0.005 m; 0.172 kg
GTIN:
09783847344162
DUIN:
22S1SLC86OJ
$64.99
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