Market Segmentation Analysis of the Video Games Industry

Cluster Analysis of Europe, Japan and USA
by Akshayjit Singh Narula - Sold by Dodax EU
State: New
VAT included - FREE Shipping
Akshayjit Singh Narula Market Segmentation Analysis of the Video Games Industry
Akshayjit Singh Narula - Market Segmentation Analysis of the Video Games Industry

Do you like this product? Spread the word!

$39.99 incl. VAT
Only 1 items available Only 1 items available
Delivery: between 2021-02-02 and 2021-02-04
Sales & Shipping: Dodax EU

Check other buying options

1 Offer for $39.99

Sold by Dodax

$39.99 incl. VAT
State: New
Free Shipping
Delivery: between 2021-02-02 and 2021-02-04
View other buying options


Targeting unique segments in today's competitive video game market has become not only a necessity, but is a prominent reality. Thus, the need to implement an informative cluster analysis has become a critical aspect of business. This book sets out to identify the degree of similarity and/or dissimilarity amongst operating gamer segments in USA, Japan and Europe based on sales and product characteristics, hence a two - step market segmentation analysis was implemented. Firstly, a dendrogram of each market was constructed through hierarchical clustering. The distance metric was created using Euclidean distance, while the linkage which gave the most informative results was Ward's minimum - variance. The second step involved implementing k - means clustering on the larger population by using the lowest Root-Mean-Square (RMS) Standard Deviation and significant ANOVA (p0.001) outcomes. As a result, this analytical investigation resulted in informative cluster and gamer profiles. The analysis should be especially useful to professionals in marketing and analytics, or anyone who may be considering contributing further to clustering the video game markets in these countries.


Author Akshayjit Singh Narula

Product Details


GTIN 9783659893704

Language English

Pages 84

Product type Paperback

Dimension 8.66 x 5.91  inches

We use cookies on our website to make our services more efficient and more user-friendly. Therefore please select "Accept cookies"! Please read our Privacy Policy for further information.